Sports Marketing - A Strategic Perspective (3rd Edition) - 5 stars (Excellent) - It tackles the various
Sports Marketing : A Strategic Perspective (3rd Edition) review:5 stars (Excellent) - It tackles the various topics in sports marketing with great clarity and all the chapters integrate seamlessly. It explains concepts with good, clear everday sport examples.3 stars (A well structured approach to the subject.) - Shanks has produced a solid undergraduate text. It has many examples and is well supported by case and discussion material. Also, the book makes good use of the Internet as a support medium. I am not aware of whether or not an instructors package is available. If not, that is a failing.
This is the Hardcover version. The full version can be purchased by clicking on the "Buy Now" button below for around $103.74 USD.
Sports Marketing - A Strategic Perspective (3rd Edition) Deluxe
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