Influence- The Psychology of Persuasion - 5 stars (Most Useful Book You Will Ever Read
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
This is the Paperback version. The full version can be purchased by clicking on the "Buy Now" button below for around $9.89 USD.